MSGM是2009年马西莫•乔尔格蒂携手Paoloni集团联合创立的时尚品牌。旗下女装、男装和配饰系列全部由马西莫•乔尔杰蒂担纲设计，由Paoloni集团在意大利制造而成；无论是开发还是最后生产环节，Paoloni集团都秉持一贯严格的高标准。成衣和配饰业务分别委托Riccardo Grassi展厅和Massimo Bonini展厅对接销售。MSGM创立之初，正值世界经济衰退之际，但幸而拥有快速把握流行趋势的出色反应能力和拼劲十足的年轻团队，这也成为品牌力挽狂澜、逆势而上的制胜王牌。制胜的原理其实非常简单：一方面永远走在时尚前沿，另一方面以当代艺术和音乐为依托不断拓展新的灵感来源。马西莫•乔尔格蒂深谙如何将对时尚的热情与数字领域富有创新性的美学和艺术表现符号糅合在一起。因此，他设计的作品就像万花筒，融合了各种色彩、形状和线条，强势吸引世人目光，也正因为如此，MSGM才能迅速崛起，一跃成为当今世界引人注目的时尚品牌之一。购买MSGM服饰的顾客都知道，他们可以通过没有任何束缚的方式展现自我，这是因为品牌的创意就是肆意彰显时尚个性，同时还隐含着一丝近乎离经叛道的气息。

MSGM is a fashion brand that was created in 2009 by Massimo Giorgetti in partnership with Paoloni Group.The womenswear, menswear and accessories collections are designed by Massimo Giorgetti, and made entirely in Italy by Paoloni Group who garantees high standards for both development and fnal manufacturing. Distribution of the RTW lines is entrusted to Showroom Riccardo Grassi, while the Massimo Bonini showroom deals with accessories.A pronounced ability to spot a trend, and a young and motivated team: these are MSGM's winning cards, as it sets out at a delicate moment in history.It is a simple mix: always up to date, and constant new sources of inspiration, starting from contemporary art and music. Massimo Giorgetti knows how to combine his passions with all the most innovative aesthetic and artistic expressions of the digital world. The outcome is a kaleidoscope of colours, shapes and lines that inexorably capture the public's attention, making MSGM one of the most intriguing fashion brands of the moment. People who buy MSGM know they can express themselves in complete freedom, with a touch of creativity which is completely personal and almost irreverent.

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